Welcome to your MCSPoints V2
Name
Company Name
Business Type
Product
Service
What is the total number of employees in your company?
1 - 10
11 - 50
51 - 100
>100
Phone Number
Email
Do you have a clearly defined business goals that are documented and communicated across your team?
Yes
No
None
How confident are you that your current strategies (Marketing, Communications, and Sales) will help achieve these goals?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
Do you use KPIs (Key Performance Indicators) or other metric to track the progress of your business goals?
Yes
No
None
Do you use SWOT to set your business goal ?
Yes
No
None
Are you currently using multiple marketing channels to reach your audience (e.g. traditional, digital, events)?
Yes
No
None
Do you have a clear strategy for each marketing channel you’re using?
Yes
No
None
How satisfied are you with the level of customer engagement on your current marketing channels?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
9
9
9
9
10
10
None
Do you regularly assess and update the performance of each marketing channel based on performance data?
Yes
No
None
How satisfied are you with the ROI from your current marketing campaigns ?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
9
9
9
9
10
10
None
How confident are you that your product/service meet the needs and expectations of your target market?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
9
9
9
9
10
10
None
How standout is your product/service from your competitors in the market?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
9
9
9
9
10
10
None
Is your pricing strategy aligned with the perceived value of your product/service?
Yes
No
None
How well do you understand about all factors that influence your pricing decisions? (e.g. market trends, competitors price, costing)
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
9
9
9
9
10
10
None
Does your business have clearly defined service quality standards?
Yes
No
None
How well are your distribution channels performing?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
How easy is it for customers to purchase your product/service through your primary sales channels?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
Does the distance between your business location / coverage area and the client’s location affect their decision to use your services
Yes
No
None
How effectively do your promotional activities (advertising, PR, etc.) reach your target audience?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
Do you have a dedicated marketing budget allocated to promotions?
Yes
No
None
How efficiently are you utilizing your promotional budget?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
How well does your promotional strategy align with your overall business goals?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
How well do your promotional campaigns drive conversions or sales?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
How satisfied are you with your team’s ability to represent and communicate your brand’s mission and values?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
How motivated and engaged are your employees in achieving the company’s goals?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
How confident are you in your team’s ability to maintain high levels of performance during peak business periods?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
Are your marketing processes standardized and documented?
Yes
No
None
Have you ever conduct a certain assessment for your sales team competency?
Yes
No
None
How would you rate the efficiency of your marketing and sales processes?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
How confident are you that your current processes minimize operational errors or inefficiencies?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
Does your personal branding represent your business brand identity ?
Yes
No
None
How well do your physical and digital touchpoints (e.g., packaging, website, store) reinforce your brand identity & standards?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
How confident are you that your physical locations (e.g., store, office) enhance customer perception of your brand?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
How satisfied are you with the visual appeal and functionality of your website?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
How consistent and clear is your brand messaging across all platforms and channels?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
Do your communications establish trust and authority within your industry?
Yes
No
None
How relevant is your content to the needs and preferences of your audience?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
Do you have a certain content strategy (e.g., blogs, videos, infographics) that are most effective for your brand?
Yes
No
None
How effective are the communication channels that you use to reach your audience?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
Do you know which channels (e.g., social media, email, website) generate the most engagement?
Yes
No
None
How well does your communication reflect the context of your brand and industry trends?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
Do you tailor your messaging based on the context (e.g., seasonal campaigns, news events)?
Yes
No
None
Do you seek feedback from your customers about your product / services ?
Yes
No
None
Are you seeking this feedback from your customers regularly?
Yes
No
None
To what extent does customer feedback influence your decision to make changes in your business?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
How effective is your process for managing customer feedback and implementing changes?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
Is there a documented process for handling customer inquiries and complaints?
Yes
No
None
Do you have dedicated sales team ?
Yes
No
None
Do you have a documented sales strategy that aligns with your business goals?
Yes
No
None
Do you frequently revisit and adjust your sales strategy?
Yes
No
None
How well-defined are the roles and responsibilities within your sales team?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
Are your sales tools and systems (e.g., CRM, analytics) fully integrated and optimized?
Yes
No
None
How effective are your current systems in tracking and managing sales leads?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
How would you rate your team’s sales skills (e.g., negotiation, objection handling)?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
Do you conduct this sales training and skill development on regular basis?
Yes
No
None
Have you ever conduct a certain assessment for your sales team competency?
Yes
No
None
How confident are you with your sales team ability to handle objection ?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
How adaptable is your sales style to different customer segments?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
How well does your sales team embody the core values and mission of your brand?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
How effective are your current prospecting methods?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
Do you have a standard process for researching and gathering information about prospects?
Yes
No
None
Do you have a special method to gather and keep your initial potential contacts?
Yes
No
None
Do you have a certain time frame to follow up with customers after the sale?
Yes
No
None
How effective are your follow-up processes in generating repeat business or referrals?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
Does your business have a customer loyalty program ?
Yes
No
None
How effective are these loyalty programs in retaining your customers over a long term?
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
None
1 out of 7
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